ProductQuest®ProductLifeCycleProductQuest®FeasibilityEvaluationTrackingMaturityINFORMATIONConsumerevaluationHEDONIC-liking,-purchaseintentIntensitydatabytrainedorconsumerpanels“Justright”databyconsumerpanelsPERCEPTION-attributedataLaboratoryanalysisANALYTICAL-chemicalcontentFeasibilityStageProductFeasibilityEarlyevaluationofprototypeproductsIdentifyopportunities,understandrisksofproductweaknesses,provideR&DwithimprovementdirectionExplorecategoriesforopportunitiesOutput-ProductProfileCocoaaromaCocoaflavourMalt/CerealaromaCreamytextureBitteraftertasteAstringentaftertasteSweetflavourSoyaftertasteDairy/-----petitorsFine-ponents-concept,pack,price,etc=>Fine-tuningmarketingmixpriortolaunchOutput-ProductProfileSweetnessRichnessColourStrengthofcoffeeflavourRoasttasteCreaminessConsistencyOverallliking
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