经济开发区营销探讨.pdf

摘要
设立开发区是中央在经济特区试验成功后作出的又一重大决策是扩展中国对
外开放态势形成梯度开放格局的重要一环但是大多数开发区经济发展的总量还
不大质量也不是很高市场体系建设不够完善经济运行体制和管理体制还须进
一步创新和改革深化
特别是当前全国已经设立了 43 个国家级经济开发区相互间形成了非常激烈
的市场竞争针对深圳市大工业区发展之后不前的现状一个开发区如何才能脱颖
而出能够吸引全世界客户的投资呢基于此将经济开发区作为一件产品进行市
场营销探讨成为一个很有意义的课题
论文通过分析西安高新技术开发区上海松江工业区上海松江出口加工区
江苏苏州工业园区江苏苏州工业园区出口加工区江苏无锡新区江苏无锡出口
加工区等国内主要经济开发区的地理位置科技优势人才优势管理体制政策
优势发展现状各个方面的情况探讨这些经济开发区成功的经验以及不足之处
将深圳市大工业区与上述相对较成熟成功的经济开发区在各方面进行比较通过
SWOT 分析掌握不足并认清优势所在
明确自身具备的条件并且了解与国内其他经济开发区的差距之后运用市场营
销学中的 4P 营销理论对深圳市大工业区这一特殊的产品从产品的素质优势产品
的初始成本产品的营销渠道以及产品的促销手段几个方面进行探讨并提出合理
的建议希望能通过深圳市大工业区这一较具代表性的案例分析对国内经济开发区
的整体发展起到一定的推动作用


关键词经济开发区市场营销营销组合
I
Abstract
Establishing development zones is another important decision made by the central
government following the essful experimentation of special economic zones, and an
important step to intensify China’s opening drive and shape a gradient opening pattern.
However, most economic zones feature low overall economic growth and low quality as
well as plete market system. Moreover, their economic operating system and
management system need further innovation and reformation.
Currently, China has 43 state-level economic development zones, which has created
fierce petition among these development zones. The status of slow growth for
Shenzhen as a large industrial district sets us thinking. How can a development zone
achieve outstanding ess and attract investment from around the world? Based on this,
it has e an interesting topic to treat economic development zones as a product in
market study.
Analysis of the geographic locations, advantages in science, technology and human
resources, management system, policy advantages, development status, essful
experience and advantages of such major economic development zones in China as Xi’an
Hi-Tech Development Zone, Shanghai Songjiang Industrial District, Shanghai Songjiang
Export Processing Zone, Jiangsu Suzhou Industrial Park and its Export Processing Zone,
Jiangsu