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西交大mba战略管理讲义1.ppt

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STRATEGICMANAGEMENT:ConceptsandCasesforMBAClass131-132ZhangYongXi’anJiaotongUniversityMainIssuestobeCovered:Strategicmanagement--conceptenvironmentanalysis--externalandinternalstrategiesatdifferentlevelsstrategyformulationstrategyimplementationstrategyevaluationcasesChapter1StrategicManagementandintroductoryremarksChapterOutlineFiveTasksofStrategicManagementDevelopingaStrategicVisionandMissionSettingObjectivesCraftingaStrategyImplementingtheStrategyEvaluatingPerformanceandInitiatingCorrectiveAdjustmentsWhyStrategicManagementIsaProcessWhoPerformstheTasksofStrategy?Benefitsof“ManagingStrategically”TermstoRememberThinkingStrategically:--whatisoursituation??Business(es)?panyManagement’s“gameplan”essfullyAchievegoodbusinessperformanceCraftaStrategytoAchieveObjectivesSetObjectivesDevelopaStrategicVision&MissionImplement&ExecuteStrategyEvaluate&MakeCorrectionsImprove/ChangeReviseasNeededReviseasNeededImprove/ChangeRecycleasNeededTask1Task2Task3Task4Task5TheFiveTasksofStrategicManagementDevelopingaVisionandMissionBeginswiththinkingstrategicallyaboutThefirm’pany’sfutureDecidewhatfuturebusinesspositiontostakeoutProvidelong-(andpermanent)businessactivitiesBusiness(panyisinnowCustomerneedscurrentlybeingservedAstrategicvisionconcernsafirm’eCustomerneedstobesatisfiedinthefutureSampleMissionStatementSouthwestAirlines:ThemissionofSouthwestAirlinesisdedicationtothehighestqualityofCustomerServicedeliveredwithasenseofwarmth,friendliness,individualpride,panySpirit.

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西交大mba战略管理讲义1.ppt

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