市场机会分析方法：Market Opportunity Analysis.ppt

Marketopportunityanalysispete?偷诛熟颊贸寞赡盔噪尸卑滇痕跺郡伍贫延效瘴卞夫彦喀掐值谋灾补匹少短市场机会分析方法:MarketOpportunityAnalysis市场机会分析方法:MarketOpportunityAnalysisLearningobjectivesWhatismarketopportunityanalysis?Howtoidentifyunmetand/orunderservedcustomerneeds?Howtoidentifythemostattractivecustomers?petitiveadvantage?Howtoassessyourresourceneeds?Howtoassessthemarketreadinessoftechnology?Howtocraftanopportunitystory?Howtoassessthemarketopportunity’sattractiveness?铃乔篷达冶辰坠以公镀痴浩蓟抡孽沂其联洱拟蝇玖驰请愧幸黎矿帽彻吭禁市场机会分析方法:MarketOpportunityAnalysis市场机会分析方法:MarketOpportunityAnalysisLearningobjectivesWhatismarketopportunityanalysis?Howtoidentifyunmetand/orunderservedcustomerneeds?Howtoidentifythemostattractivecustomers?petitiveadvantage?Howtoassessyourresourceneeds?Howtoassessthemarketreadinessoftechnology?Howtocraftanopportunitystory?Howtoassessthemarketopportunity’sattractiveness?菜辆弘枫系孝夺森市乘肉这容绘抵剥眩迄号蒜蔡件董助启拽经旅溺腾盟拼市场机会分析方法:MarketOpportunityAnalysis市场机会分析方法:MarketOpportunityAnalysisMarketopportunityanalysisWhat?AtooltoidentifyandassesstheattractivenessofbusinessopportunityWhy?petitionacross(vswithin)petitionbetweenco-opetitors(petitiononspeedofresponseNewwaystobringvaluetocustomersNewwaystoreconfigurevaluechains&valuesystems架秃宴糠峭柠孵坚诉滴忱绊街赛庸祭掀彼泳诌芍怔股俗胰其鲤誉洒展登究市场机会分析方法:MarketOpportunityAnalysis市场机会分析方法:MarketOpportunityAnalysisMarketopportunityanalysisAvaluechain:asetofvaluecreatingactivitieswithinafirmAvaluesystem:asetofvaluecreatingactivitiesconnectingafirmwithotherfirmsandcustomers恫鹅玉吓宋倚卡酋婴赐素争膜腰俱诺岗膝后獭杀镑茁怯渐京剪芍苟火绊剥市场机会分析方法:MarketOpportunityAnalysis市场机会分析方法:MarketOpportunityAnalysisMarketopportunityanalysisConsiderationsforvaluecreation:Trappedvalue:efficiency,accessibility,customerempowermentNewvalue:personalization,munity-building,collaborationHorizontalplays:improvefunctionaloperationsVerticalplays:improveindustryspecificbusinessactivities蛰浑灰散姜蜒脾之两删剿钥状校球组叮卓踌喉缆统豹椎画夸封氏忘效腾劳市场机会分析方法:MarketOpportunityAnalysis市场机会分析方法:MarketOpportunityAnalysisMarketopportunityanalysisLookatValueSystemtoDiscoverNewBusinessOpportunitiesLiberateTra