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华信惠悦 - COMMUNICATION：OVERHEAD OR ESSENTIAL SERVICE教程教案.ppt

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华信惠悦 - COMMUNICATION：OVERHEAD OR ESSENTIAL SERVICE教程教案.pptIABC/CharlotteCommunication:OverheadorEssentialService?municationConsultantWatsonWyattWorldwideApril7,municationROIStudy™InquiringMindsByashowofhands…municationcanpositivelyimpactthebottomline?ThinkyourCEOagrees?HowaboutyourCFO?pany’sROE?municationwastes14%ofevery40-hourworkweek (OfficeTeamSurvey1999)municationpracticesareeffective (paniesthatshareinformationaboutthebusinesswithemployeesshowafourtimesgreaterreturntoshareholders (WatsonWyatt2002WorkUSAstudy)57%municatorsrelyoninformalfeedback (2003IABC/TowersPerrin“FutureTrends”Study)WATSONWYATTWORLDWIDEIWillShare:municationwithhighershareholdervalueFinney’sTOPTENtipsforvalue-municationaddsvaluetothebottomline!municationpracticesaddmorevaluethanothersEngagingemployeesinthebusinessandchangingbehaviorarekeyTheterm“municator”isnotanoxymoron—it’sanexpectation!Whatgetsmeasuredgetsdone!WATSONWYATTWORLDWIDE“plished” eBernardShawWATSONWYATTWORLDWIDEWhatdoweusuallymeasure?Didyoureceivetheinformation?Dothematerialsattractinterestandattention?Hasthemessagebeenheard?Understood?Isthemessagebelievable?Areyousatisfiedwiththeinformation/change?Ismanagement“walkingthetalk”(intheeyesofemployees)?Accessto/preferencesfordifferentmediaWATSONWYATTWORLDWIDEWhatshouldwemeasure?municationeffectivenessWATSONWYATTWORLDWIDE

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华信惠悦 - COMMUNICATION：OVERHEAD OR ESSENTIAL SERVICE教程 教案.ppt

华信惠悦 - COMMUNICATION：OVERHEAD OR ESSENTIAL SERVICE教程教案.ppt