协作和共同创造：新平台的市场营销与创新 Collaboration and Co-creation New Platforms for Marketing and Innovation.pdf.pdf

Praise for Collaboration and Co-creation
In today’s customer-empowered world, collaboration and co-peten-
cies are critical to the future growth of pany. Execution skills will be at a
premium. Gaurav Bhalla offers a concrete framework and specific examples that
managers can use to implement value co-creation programs with their customers.
A must-read panies not wishing to get left behind!
Vijay Govindarajan, Earl C. Daum 1924 Professor of International Business,
Tuck School of Business, Dartmouth College
Collaboration and co-creation are the sweet spots for rethinking panies
should practice marketing and innovation. I personally am very passionate about
co-creation; it creates petitive advantage. It is the foundation of IFF’s
customer-centric thinking, and guides every aspect of our new product development
creative process. Gaurav Bhalla’s book is very timely, and offers readers an effec-
tive way for building businesses around customers.
Nicolas Mirzayantz, Group President, Fragrances, International Flavors and
Fragrances
Companies can’t afford to fake it. Customer-driven innovation has moved from the
edge to e a core business practice. Gaurav Bhalla helps you understand what
it takes to make this shift, and not a moment too soon.
John Hagel III, Co-Chairman, Deloitte Center for the Edge, and co-author, The
Power of Pull
If running your business seems more difficult lately, reading this book will help you
understand why. It will also provide insights into how collaboration and co-creation
can improve pany’s performance.
Vince Barabba, Author, Meeting of the Minds, and Founder and Chairman,
Market Insight Corporation
Gaurav Bhalla is after big game: how the world’s leading institutions are connect-
ing and collaborating with their most important asset — their customers — in novel
and important ways. Understanding this space as few do, he shows how this new
form of customer interaction leads to game changing busin