中国移动互联网商业模式研析.pdf

关键词:移动互联网;管道化;产业链;商业模式;
研究类型:专题研究
万方数据
Subject :Research of the business model of China Mobile
Specialty :Project Management
Name : (Signature)___________
Instructor: (Signature)___________
ABSTRACT
The mobile is a new work. The mobile phone, PDA or other
terminal can connect to the through the work, and enjoy public service on
the anytime, mobile advertising applications rapid growth and continues to other
applications derived from the depth of integration of munication and
services.
With the 4G operators era the development of mobile disruptive changes , the
business needs of the mobile is showing explosive growth, basic business system,
business model and development model been a huge has developed from the
initial BBS to SNS,microblogging,munities,mobile development from
the operator mode to operators, content providers, terminal manufacturers and application
developers ecological chain mode. and on behalf of fee-based business operators support
mobile payment services is experiencing strong alternative , the original business in the
mobile operators, system and business model is suffering from the overall challenge of the
mobile .
As China's largest mobile operator , China munications Corporation is
facing not only petition of other operators, but also by the challenges and threats
from the terminal manufacturers, panies and other traditional partners. How to
identify the correct positioning in the industry chain, China Mobile is the rapid development
of the mobile era is essential, which is the purpose of this paper. The paper firstly
analyzes China's mobile industry chain environment,find out the enterprises in the
industrial chain key problems,explore specific strategies through the analysis of the corporate
strategic objectives , the external environment and internal capabilities , and finally put
forward in favor positioning strategy for the smooth implementation of protection。Try