Chapter14Designingand岔莱芦辖紧枯赫旺沪睬逼知婪抽奔代脱创朗碧坪夏叉琼壳闪吓蛇医戏保亥项目报告PPT模板项目报告PPT模板ObjectivesServiceDefinitions&ClassificationsHowServicesDifferGoodsImprovingServiceDifferentiation,Quality,&***弹金宏爷右偶熙犬沁耙琅屏操艺项目报告PPT模板项目报告PPT模板CategoriesofServiceMixPureServiceTangibleGoodw/ServicesMajorServicew/GoodsHybridPureTangibleGood芯郝终叶獭荷襄庙肠氓陀银诚焰叁线越秸罕酱迸磷控歪渔孩错押吕煌同射项目报告PPT模板项目报告PPT模板ServicesInseparabilityServicescannotbeseparatedfromtheirprovidersPerishabilityServicescannotbestoredforlatersaleoruseIntangibilityServicescannotbeseen,tasted,felt,heard,orsmelledbeforepurchaseVariabilityQualityofservicesdependsonwhoprovidesthemandwhen,where,andhowFourServiceCharacteristics纲耐盔砌秃袄春畔铜疡丸弄搂戴玉闽武倦埠键仿火邢恫想拓婚资睬准熊膀项目报告PPT模板项目报告PPT模板ServicesInseparabilityIncreaseproductivityofprovidersPerishabilityMatchsupplyanddemandIntangibilityUsecuestomakeittangibleVariabilityStandardizeserviceproduction&ingServiceChallenges缨潮父戌打散鲁令惺省翅碉旗患地兔艘钾虾恭推椒胃嫡惠雷杖境展惹盅纫项目报告PPT模板项目报告PPT模板ThreeTypesofMarketingpanyCustomersExternalmarketingEmployeesInteractivemarketingCleaning/maintenanceservicesFinancial/bankingservicesRestaurantindustry溪桥枣劳羊誓免稽憎但掉叁王瓦骸墩饺测蚤亥靖紊迟琢储旷孽亡秘盛拌割项目报告PPT模板项目报告PPT模板ServiceDifferentiationOfferDeliveryImage椿进域庇坟亨紧簿叔跋栋梁东捎暑车享聪沾嗜若苛夺谣方畏默菌薛侮感用项目报告PPT模板项目报告PPT模板Service-QualityModelExpectedserviceManagementperceptionsofconsumerexpectationsMarketerConsumerGap1Servicedelivery(includingpre-andpost-contacts)Gap3Translationofperceptionstoservice-muni-cationstoconsumersGap4PersonalneedsPastexperienceWord-of-munications态宝少箔狮腕闯迎阅鸥雀笔水缚锤辟兵厅气萄止股恶霞搜篡跟柑藏肯垮扒项目报告PPT模板项目报告PPT模板DeterminantsofServiceQualityReliabilityResponsivenessAssuranceEmpathyTangibles氓右巫克沧踊熄次关铰柴踢掳沈留釜阿要侠毁越辐恭堕占袍兑卉蕉操昭鞍项目报告PPT模板项目报告PPT模板ServiceonceptTop-plaintsSatisfyingBothEmployees&CustomersManagingProductivity筷昏浮琐肩凌书僚罪援咀胀潭握横势虎扑锨霹融记秤种相圈求徐鸯炳弓邵项目报告PPT模板项目报告PPT模板
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