coca-cola_marketing_channel_strategy_study_in_china英文资料.doc

Coca-Cola marketing channel strategy study in China
Chapter Coca-pany's development in China
        Section the basic situation of Coca-pany
        1. Coca-Cola and pany's produce
        Coca-Cola, the world's one hundred years the popularity of the wonderful liquid is from the United States in 1886 in Atlanta, ia pharmacist John Dr. Peng Bodun (John S. Pemberton) in the backyard at home, will Carbonated water and sugar and other ingredients mixed in a triangle pot in the invention.
        "Coca-Cola" is the English name was Pemberton's assistant and partner in accountant named Robinson. Robinson is a classical calligrapher, he considered that 'the two capital C character will look great', so he had to personally write cursive scripts using Spencer's 'Coca-Cola'. 'coca' is the son of refined spices cocoa leaves, 'cola' is the fruit of the ponent removed. "Coca-Cola" trademark has not changed over the past century.
        In 1892, businessman Hom Chandler in 2300 . dollars to buy all the secrets of Coca-Cola franchise, and the creation of Coca-pany. Under his leadership, less than three years Bianba Coca-Cola extended to across the country. In 1899, Benjamin Franklin Thomas andղķʿ??̘ Whitehead signed with the Candler regional development in the United States most of the bottling business contracts. Since then its development momentum will