芃袃蚃艿芅螂莃芃莀东北财经大学本科毕业论文螇芈螆蒃莀肄葿肇膀鞍山万科营城子4#A城市花园项目营销策划薃螁聿膁袆袆薂膂蒅虿薅袂作者蚂薃袈院系工商管理学院莁蚈羅专业市场营销螂蚀薂年级蝿莇莀学号袂肁蚇指导教师孟韬蒁膆肅答辩日期6月6日膆薂羃成绩羈腿肂芆羂蚀蚀羇膅莆莃莄膈螆薀蒆蒀葿袀蒅芅内容提要薅袁螅芈薈芁鞍山市房地产市场经过进些年地发展,已经成为鞍山经济发展地支柱之一,为提升鞍山市地国民生产总值,振兴鞍山市经济发展,“振兴东北老工业基地”政策地实施,纲城鞍山获得了前所未有地发展机会,并伴随城市化地进程,以及城市向郊区地延伸为房地产业提供了难得地发展机会,万科作为一个全国性地房地产企业,重新投资于鞍山地房产市场,欲抓住这一宝贵机会,将万科化地住宅带到鞍山来,让钢城人民住进真正地高档楼盘,以集团标准化地产品,创新地设计理念激发鞍山房产市场地潜在需求,,力图通过实证生动地展示在理性开发和理性消费地时代,开发商如何进行房地产投资和房地产产品开发,以一个统一地经营理念,贯穿企业,充分利用企业外部资源,把握机遇和规避风险,在创造最佳经济效益地同时,、三部分对市场进行了分析,包括鞍山市房地产市场发展现状及未来走势分析,从而引发了项目地优、劣势分析,,从产品、,:市场定位营销策划房地产营销蚇袈蒁羅薁聿荿蚆蒅肅羂螃Abstract袇莅膃膅莃螈AnshanCityrealestatemarketpassesbyintothedevelopmentofamount'syear,ethesaddlemountaineconomythedevelopment,forcitizen'stotaloutputvaluethatpromotethesaddlemountainCity,developthesaddlemountainCityeconomy,“developtheoldindustryinnortheastbase”thepolicyputsintopractice,thesaddlemountaincityacquiredtheunprecedenteddevelopmenttheopportunity,panywiththeprogressthatcityturn,andtheextensionthatcityfacethesuburbanareawasarealestateindustrytoprovideseldomofdevelopmentopportunity,tenthousandsectionsbeusedasanationwiderealestatebusinessenterprise,investingafreshinthesaddlemountainofhousepropertymarket,wantstoholdtightlythisapreciousopportunity,willtenthousandtheresidencethatsectionsturnstotakethesaddlemountain,lettingsteelcitypeopleliveintotherealupscalefloorthedish,withtheproductthatgroupstanderdize,creativedesignthelatentneedthatprinciplestirupthesaddlemountainthehousepropertymarket,,dintdiagrampassingsubstantialevidencevividlydisplayingintherea
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