Firm::Casesetup(factsofferedbyinterviewer):(cookiesthatcarrythenameofthemanufacturer)Recentlyprivatelabelcookies(thosecarryingthenameoftheretailer)haveemergedandthreatenedbrandedcookiesPrivatelabelcookiesemergedfiveyearsagoTwoandone-halfyearsagotheymadeup10%oftheoverallcookiemarket(brandbeingtheother90%)来源于:房地产E网-网--aytheymakeupapproximately20%oftheoverallcookiemarket(.,therehasbeenasteady,linearincreaseofprivatelabelportionoftheoverallcookiemarketduringthepastfiveyears)TheoverallcookiemarkethasbeenrelativelyflatoverthepastfiveyearsPrivatelabelcookiesaremadebythesamemanufacturerswhomakebrandedcookies,petitorstoconsider:Yourclient,whomakesonlybrandedcookiesAsecondmajorplayer,thatmakesbothbrandedcookiesandsuppliescookiesforprivatelabelersAcollectionofsmalloutfits,ursprimarilythroughoneoftwotypesofoutlets:Groceryoutlets:allgrocerssellbrandedcookies,%oftotalcookiesalesMassmerchandisers(,Sam’s,etc.):sellonlybrandedcookiesQuestion:$?Howlargeofathreatdoyoubelievethetrendinprivatelabelcookiesalestobetoyourclient?Basedonyourassessment,whatisanappropriatestrategyforyourclienttofollow?Suggestedsolutions:Thefirstquestion,,hasnorightorwrong
怎样应付案例分析面试3(doc) 来自淘豆网www.taodocs.com转载请标明出处.