跨文化交际实训（第二版）Chapter 4Cultural Values.ppt

Chapter4CulturalValuesLearningObjectivesInthischapter,youshouldbeabletoIdentifythedefinitionsofvalueIdentifyKluckhohnandStrodtbeck’svalueorientationsIdentifyHofstede’parisonbetweenHofstedeSchemeandKluckhohnSchemeIdentifyHall’sHigh-contextandLow-contextorientationWhatismeantbythetermculturalvalue??Warm-,explicitorimplicit,distinctiveofanindividualorcharacteristicofagroup,ofthedesirablewhichinfluencestheselectionfromavailablemodes,means,,valuesarefeelingswitharrowstothem::evilversusgood,dirtyversusclean,uglyversusbeautiful,paradoxicalversuslogical,irrationalversusrational,andmoralversusimmoral(2001).;thus,’svaluesandadaptingtoeachculture’,这一观念影响人们从现有的种种行动模式、方式和目的中做出选择。价值观通常是规定性的,告诫人们什么是好的和坏的,什么是正确的和错误的,什么是真实的和虚假的,什么是正面的和反面的,等等。文化价值观确定什么是值得为之献身的,什么是值得保护的,什么会使人害怕,什么是应该学****的,什么是应该耻笑的,什么样的事情会使人团结起来。最重要的是文化价值观指导人们的看法和行为。,,,,约束力Whatisvalue?Whyisituseful??’sValueOrientations克拉克洪的价值取向Inthe1940s,anthropologistsFlorenceandClydeKluckhohnandFrederickStrodbeck,withtheHarvardValuesProject,“VariationsinValueOrientations”,,therelationbetweennatureandman,humanrelation,time,