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商务英语口语实训（下册）Unit 2Advertising.ppt

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Unit2AdvertisingPartOneWarm-up(1)What’sthefunctionofadvertisements?-up1) ForConsumer Firstly,advertisementscouldhelpconsumersunderstandfeature/mainfunctionofproduct,forexampleWanglaojiadshowstheproduct“AfraidlitdrinkWanglaoji(怕上火喝王老吉)”clearly; Secondly,advertisementsalsohelpconsumersfamiliarwithbrandimageoftheadvertiser,aswefamiliarwithMercedes-Benzads; Thirdly,advertisementshelpconsumersbuildupstyleofconsumptionwhichjustaswhatColgatetoothtoothpastedoes; Finally,advertisementshelpconsumershavebetterunderstandingontrendsofconsumptionwhichlikeBYDHybridadvertisementsdone. Advertisementscaneducateconsumerrelevantknowledge2) ForAdvertiser Ontheotherhand,advertisementisgoodfriendtoadvertiser. Advertisementsdeliverproductinformationtocustomer,dependsonhow,panywantto; Advertisementsdevelopinterestofcustomertoproduct,attractthemtakeoutmoney; petitiveadvantagebyincreasingbrandawarenessandpreference; Advertisementscanmaintainandincreasecustomerloyalty;PartTwoSituationalDialoguesDialogue1expenses[ik'spens];运输费prepaidexpense预付费用travelingexpense差旅费;旅游消费runningexpense经营费用;日常费用He',这样人人都可以看清楚了。。。inreturn作为回报;作为…的报酬Hewasmotivatedbylove,,并不指望得到任何回报。,不期望获得任何回报。PartTwoSituationalDialoguesDialogue2

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