制作简报技巧.ppt

Professional Presentation Skills简报技巧
Alan Shih
2006/05/26
课程目标
了解如何准备简报内容
了解如何做精彩的简报
能有效利用FAB法则说服听众
能泰然面对及有效处理异议
能更具自信及影响力
Agenda
专业简报七大步骤
FAB技巧(含practice)
三种性质不同的简报
有效处理异议及问题人物
结论
Practice
何谓简报
所谓简报,就是以言语配合其他表现方式,分享重要讯息及资讯,让大家了解或注意并被说服。
Seven Simple Steps
Commit Yourself 专心投入
Analyze Your Audience anize Your Thought 组织构思
Think Sight and Sound 视听效果
Practice 反复练****br/>Relax 放松心情
Enjoy 愉快享受
Commit Yourself 专心投入
充分准备
Go through 7 steps every time you are preparing presentation, even the same presentation material.
不可自欺,更不可欺骗听众
充分准备是消除恐惧建立自信的最好办法
有效简报的秘诀:自信
2. Analyze Your Audience 分析听众
分析听众的属性
了解听众需求(needs)/兴趣(interests)及期望(expectation)
掌握听众心理
向听众阐明主题,并进一步引导听众接受你的讯息/观点
AUDIENCE
A_udience - Who are the members? How many will be at the
event?
U_nderstanding - What is their knowledge about the topic you will be
addressing?
D_emographics - What is their age, sex, educational background, etc.?
I_nterest - Why will they be at this event? Who asked them to
be there?
E_nvironment - Where will I stand when I speak? Will everyone be
able to see me?
N_eeds - What are the listener's needs? What are your
needs as a speaker?
C_ustomized - How can I custom fit my message to this audience?
E_xpectations - What do the listeners expect to learn from me?
3. Organizing Your Thought组织构思
目标设定
Results to achieve
inform
train
persuade
sell
Key messages to deliver
准备简报内容
根据目的及听众来准备
利用点子档案来加入内容及特色元素
规划全局
简报如何进行
简报过程使用工具
事先演练可能遇到的状况
简报结构
开场白(opening)
1
简介(introduction)
问
与
答
2
本文(body)
3
结论(conclusion)
问与答(Q&A)
结尾语(closing)