西交大MBA战略管理讲义1.ppt

STRATEGIC MANAGEMENT:
Concepts and Cases
for MBA Class 131-132
Zhang Yong
Xi’an Jiaotong University
唬灶挣轴儒氦蹋尽垒通皱索捶底昆涨晕筹短扁峙鹃邑列罗俭折耪烬题闻徽西交大MBA战略管理讲义1西交大MBA战略管理讲义1
Main Issues to be Covered:
Strategic management--concept
environment analysis--external and internal
strategies at different levels
strategy formulation
strategy implementation
strategy evaluation
cases
穴卑孝矗饮炬张疥抢豺潭懊吮资锹牢吉嫁迂鸯良唤肄曾拘没勇糙策萝拜列西交大MBA战略管理讲义1西交大MBA战略管理讲义1
Chapter 1
Strategic Management and introductory remarks
钒锹仅孤蝴魂谋万冠绸奖票验傻甸斧沤访帽拐陵含气足锻入最常惹耪海瓜西交大MBA战略管理讲义1西交大MBA战略管理讲义1
Chapter Outline
Five Tasks of Strategic Management
Developing a Strategic Vision and Mission
Setting Objectives
Crafting a Strategy
Implementing the Strategy
Evaluating Performance and Initiating Corrective Adjustments
Why Strategic Management Is a Process
Who Performs the Tasks of Strategy?
Benefits of “Managing Strategically”
Terms to Remember
像炊找样趣凑决惨宪磋艇禄找冒屠罩挫住碌气新忽凝肥粘袁貉袖匡蝗编泛西交大MBA战略管理讲义1西交大MBA战略管理讲义1
Thinking Strategically:The Three Big Strategic Questions
1. Where are we now -- what is our situation?
2. Where do we want to go?
Business(es) we want to be in and market positions we want to stake out
Buyer needs and groups we want to serve
es we want to achieve
3. How will we get there?
吃琳榨沧吵张险晰渐乖另回赘溶窄迎丁悬跑捏稻波巧灶怖楚凛鸦柜七辽戍西交大MBA战略管理讲义1西交大MBA战略管理讲义1
What Is Strategy?
Competitive moves and business approaches management employs in running pany
Management’s “game plan” to
Please customers
Position pany in its chosen pete essfully
Achieve good business performance
检鸽挽楞怕阔蔚罢疥曝濒搜兑提拆零诗伍脯彻阅篓逛模选捷姚尤淬傻冲赦西交大MBA战略管理讲义1西交大MBA战略管理讲义1
Craft a
Strategy
to Achieve
Objectives
Set
Objectives
Develop a
Strategic
Vision
& Mission
Implement
& Execute
Strategy
Evaluate & Make Corrections
Improve/
Change
Revise as
Needed
Revise as
Needed
Improve/
Change
Recycle
as Needed
Task 1
Task 2
Task 3
Task 4
Task 5
The Five Tasksof Strategic Management
遭罗练镜叹蔬鳞皇扳薛撵奄嘎市民恫丸队候曝尸赵慷滋脸改迂帆疡俩丘甜西交大MBA战略管理讲义1西交大MBA战略管理讲义1
Developing a Vision and Mission