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1 工商管理导论讲义-2010920Lecture1SettingUpaBusinessⅠ.,namely,soleproprietorship,partnership,.Ⅱ.MajorcontentsTherearefourmajorformsofbusinessinamarketeconomy:Soleproprietorship,partnership,●★SimpletoEstablish★FreerinDecision-Making★EasytoKeepOperationalandFinancialSecrecy★LessTaxBurden★ExclusiveUseofProfitsDisadvantages☆UnlimitedLiability☆esstoCapital☆●DefinitionApartnershipisanassociationoftwoormorepersonstocarryonasco-workersofabusinessforprofit.(BytheUSUniformPartnershipAct.)Advantages★esstoCapitalandCredit★oodManagement★DefiniteLegalframework★rowthDisadvantages☆UnlimitedLiability☆InternalConflicts☆●GeneralIntroductionIfyourbusinesskeepsgrowingandneedshugesumsofcapital,,(BoardChairman,CEO)electpresidentAdvantages★LimitedLiability★EasytoExpand★SeparatedOwnershipandManagement★ContinuousLifeDisadvantages☆DoubleTaxation☆anizingCosts☆:Franchising●DefinitionFranchisingisalicensingagreement,rantsthefranchiseetherighttosellorusetheformer’sproducts,,selecting,anizing,training,purchasing,,wherebyabusinessownercalledfranchisor,allowedotherfranchiseestouseitstrademark,tradenames,★InstantRecognition★EnjoyingsomeIndependentasaSoleProprietor★ReceivingTrainingGuidance★LessDifficultyGettingBankLoanDisadvantages☆TheFranchiseFeeMightbeSoHigh☆L

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