2016年职称英语B类综合复习资料缩印版.docxpassesothernarrowerterms・Abrandisaname,term,symbol,and/roupofsellers・Abranddifferentiatesoneseller'petitors・Abrandnameconsistsofwords,letters,and/ornumbersthatcanbevocalized・Abrandmarkisthepartofthebrandthatappearsintheformofasymbol,design,・Atrademarkisabrandthatisgivenlegalprotectionbecause,underthelaw,,letters,・Onemajormethodofclassifyingbrandsisonthebasisofwhoownsthem—,Florsheim,Spalding(athleticproducts),andSaraLeearcproducers5brands,whileAllstate,Shurfine,Sysco,Craftsman,andPenncrestaremiddlemen'sbrands・Thetermsnationalandprivatehavebeenusedtodescribeproducerandmiddlemanbrandownership,,,Alabama,manufacturerisanationalbrand,whereasthebrandsofPenney'sorScarsarcprivatebrands,stretchesthemeaningofthetermsnationalandprivate・“Brand"isageneraltermwhichcoversnarrowertermssuchas<4brandname';"bnmdmark",and"trademark".・Somepeopleidentifythebrandmarkwiththetrademark・,,marketingpeopletendtoemploythecategoriesof"producer-ownedMand^middlemanownedRightModerateEarthquakeStrikesEnglandAmoderateearthquakestruckpartsofsoutheastEnglandon28April2007,
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