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CollegeStudentsshoponlineopportunitiesandrisksAbstractOnlineshopasanewentrepreneurialapproach,itgivestheopportunitytobringthatcontemporarycollegestudents,work-basedentrepreneurialuniversitystudentscontinuedtodecline,byanalyzingthebackgroundandcurrentsituationofcollegestudentsonlineshop,discussesthecollegeonlineshopinpracticetherisksanddifficulties,made,:Collegestudents;onlineshop;opportunities;risk;OutlineOnlinebusinessopportunity1,mercedevelopmentisChina',hallengesofglobalization,petitivenessisanecessarywaytocreatetheirownbrands,,:"eleratetheindustrializationandmodernizationoftheinevitablechoicetoadheretoinformationtechnologytostimulateindustrialization,promoteinformationtechnology......newroadtoindustrialization.."ThirdPlenumisclearlypointedout:"vigorouslypromoteopenmarketsinsideandoutside,eleratemarketfactorprices,merce,chainmanagement,petitive."2,themarketishugeFirst,,isaglobalone,anditeliminatesthebarriersofdistance,,withoutanyintermediary,,,theannualgrowthrateofaround20%.Fromamarketingpointofview,users,,users,,%,changetheirdisparateconsumerattitudestotheirf

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