UK6BritishMassMedia.ppt

Chapter6BritishMassMediaMedia:ThePulseofPopCultureWhatisimpliedundertheterm"massmedia"? prisepress,radio,TV&.’stheroleofmassmediainthelifeofcontemporarysociety? &form& Television电视 Radio电台Press Newspapers报纸 互联网IntroductionTelevisionviewingisBritain’,’shouseholdshaveacolorTV&73percenthaveavideocassetterecorder(VCR).Practicallyeveryhomehasaradio,&about70percentofthepopulationlistenstoradioonadailybasis.“Telly”or“thebox”BritishNationalBroadcastersPublicBroadcasting:BBC(theBritishBroadcastingCorporation英国广播公司)(BBC1&BBC2)PrivateBroadcasting:ITV=Channel3(workLimited独立广播公司)15franchisees(workservice.)Channel4(ChannelFourTelevisionCorporation第四频道电视公司)isahybridpublicservice&minorityinterestservice,(Five第五频道电视公司)beganbroadcastinginApril1997,(BritishSkyBroadcastingGroup英国天空广播公司)TheMainChannelsBBC1--since1936,generalinterestprogrammesBBC2--minorityandspecialistinterestsITV–(Channel3since1955)isapproximately33%informativeand66%lightentertainment,---since1982,15%educationalprogrammes,–since1997BBChas6NationalStations: BBC1 BBC2 BBC3 BBC4 ews24 BBCParliament5NationalRadioStations39LocalRadioStationsBBCWorldTVChannelBBCWorldServiceRadioBBC--foundedin1922--TV/radiochannels--publicservice--mercials/advertisementsonBBC1&BBC2--ThefeeofacolorTVlicenseissettoriseto£&ablack&whitelicensewillcost£47fromApril1,:SKY:Sky1,SkyNews,SkySports,SkyMovies,SkyBoxOffice(最新票房电影台)ITV:ITV1,ITV2,ITVNews…NTL(municationsLtd.)TheDivisionofProgrammesLightentertainment(variousshows,soapoperas,edies,gameshows)News/currentaffairsDocumentariesChildren’sTVMusicSportFilms/TVmoviesDrama/plays