mercepastitsprimeorjustresting?,ransactionsarecontinuouslyincreasing,(business-to-consumer),;.Anewtypeofuserisemerging,%$,%ofthetotaltravelmarket;ravelincreasedby67%,%ofthetotalmarket(accordingtotheDanishCenterforRegionalandTourismResearch,).Inthesameyear32%tobooktravelarrangements(seeveys/).And[9]forecaststhatby200730%.However,othermarketresearchinstitutespublishother,bothhigherandlower,,eitherbroadornarrow,definitions:eitherdistinguishingbetweene-merce(seeingthelatteraspartofthefirst)ornot,,,allthosedefinitionsfallshortinoneimportantaspectaswecanseeinthetourismcase:theyarealltransactionandbusinessorientedandignorethefactthattheWebisalsoamediumofcuriosity,munitiesorhavingjustfun,,withfun;&tourismindustryasaglobal(andaglobalization)industryshowsveryspecificfeatures:%oftheworldwideGDP(ountmethodoftheWorldTravel&TourismCouncil).TherewillbeoneBillioninternationalarrivalsintheyear2010(anization),,’sheterogeneity,andduetoitsSMEstructure(especiallywhentakingadestinationpointofview)ithasahugeimpor
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