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Introducing the Concepts（英文版）.ppt

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1StrategicManagementinActionIntroducingtheConceptsLearningObjectives1. . . . . . . Explainwho’?StrategicManagement ••••Giveseveryonearole Makesadifferenceinperformancelevels Providessystematicapproachtouncertainties CoordinatesandfocusesemployeesWHATISSTRATEGICMANAGEMENT?&StrategicManagementDefinitionofStrategy •Aseriesofgoal-anization'sskillsandresourceswiththeopportunitiesandthreatsinitsenvironmentTheBasicsofStrategy&StrategicManagementStrategyInvolves: •••••Organization’sgoals Goal-directedaction Relateddecisionsandactions Internalstrengths ExternalopportunitiesandthreatsTheBasicsofStrategy&anizations ••••Analyzecurrentsituation Developappropriatestrategies Putstrategiesintoaction Evaluate,modify,orchangestrategiesTheBasicsofStrategy&StrategicManagementStrategicManagemententails: •••••Basicmanagerialfunctions anizing Implementing ControllingBasicActivitiesofStrategicManagementFigure1-1TheBasicsofStrategy&StrategicManagementStrategyFormulationStrategyImplementationStrategyEvaluationTheBasicsofStrategy&StrategicManagementStrategicManagement“Bigpicture”anizationinfluencedbyitsexternalenvironmentFouraspectsthatsetapartStrategicManagementInterdisciplinaryExternalfocusInternalfocusFuturedirection

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