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',MarkZuckerberg'workburnedasmuchas$50billionofshareholders',sinceitsdebut(初次登台)onNASDAQinMay,FacebookhaslostvaluenearlyequaltoYahoo,AOL,Zynga,Yelp,Pandora,OpenTable,Groupon,LinkedIn,andAngie'bined,plusthatofthebulkofthepubliclytradednewspaperindustry:Asshockingasthisutterfailuremaybetothenearly1billionfaithfulFacebookusersaroundtheworld,it'snosurprisetoanyonewhoreadtheinitialpublicoffering(IPO)prospectus(首次公开募股说明书).Worsestill,panydebuted-overpricedshares,poorcorporategovernance,hugechallengestothecorebusiness,andadamagedbrand--thatis,(估值).TojustifyastockpriceclosetothelowerendoftheprojectedrangeintheIPO,say$28ashare,Facebook'',Facebookreportedrevenueof$,,pany'scostssurgedto$--soperformancereflectstheAchilles'heelofFacebook'sbusinessmodel,panyclearlystatedinalistofriskfactorsassociatedwithitsIPO:ithasn'tyetfiguredouthowtoadvertiseeffectivelyonmobiledevices,essingthesiteontheirphonessurgedby67percentto543millioninthelastquarter,',themoreFacebook'sdisappointmentinthemarketiscatalogued,theworseFacebook',it'sbadforrecruitmentandretentionoftalentedhackers,whoarethelifebloodofZuckerberg'-

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