培训资料：iphone、ipad app推广案例.pdf

SingMyRing
NameTones by SingMyRing (entertainment)
March, 31st 2010
Background
SingMyRing is a UK pany established in 2010. The
company specializes in developing Iphone apps, producing 3 for
the iTunes App Store. pany released two apps on the
App Store in the Entertainment category. The app NameTones by
SingMyRing  was released on March 29th in the Entertainment
Category. The app didn't have any App Store reviews, no
mentions on review websites, no blogger reviews, the description
wasn'pelling enough, there was no App Store SEO analysis
and the app was not generating the expecting number of sales.
Challenge
Being new to the App Store, the client lacked experience in marketing new apps
on the App Store.  The client also had to contend with an array petitive
apps, based on similar principles.
Solution
The client chose our Base Marketing&PR package. ComboApp Marketing&PR
services generated 5 free positive reviews, wrote a   new app description
according to App Store rules, created targeted keywords, optimized App Store
SEO and created and distributed a  press release which was published in more
than 200 tech resources.
Results
NameTones was distributed to the media resources and was covered by
entertainment related online media news and review sites, generating over
10,000 vies and 21 trackbacks.   This exposure helped the app, as it was
subsequently discussed on numerous tech forums and generated buzz on
twitter.
NYFX, Inc
Whoodl by NYFX, Inc (working)
April, 13th 2010
Background
INYFX , based in Colorado Springs, is an App Developer for the
iPhone, iPad, and iPod touch. Their latest app, Whoodl, allows
users to save and recall anyone's name instantly, elevating them
in business circles and allowing them to avoid awkward social
situations.
Challenge
Whoodl has had 3 updates since its release and was falling from
the Top list in the working category. The app had
begun losing