视光中心创业项目实施计划书.doc

MingshiOpticalCenter策划人:李林黄涛高尚志邓皓文目录第一部分项目概要项目背景····························································1公司介绍····························································1项目核心服务························································1第二部分市场分析市场概括····························································3需求分析····························································4竞争对手分析························································5PEST分析···························································6竞争优势····························································10SWOT分析··························································11第三部分公司战略公司概况····························································12总体战略····························································12第四部分服务运营服务系统的分析与设计···················································13服务收费费用表·························································13物质供应·······························································14设备和动力管理·························································14库存控制·······························································15推广方案·······························································15 第五部分财务分析股本结构与规模······················································15财务分析····························································17第六部分风险管理政策风险····························································18管理风险····························································18市场风险····························································18财务风险····························································19解决方案····························································19风险资本退出························································21第七部分实施措施目标································································21企业文化····························································22组织结构····························································22组织制度····························································27