展示空间毕业论文.doc

*********学院本科生毕业论文论展示设计中的个性化视觉语言系别、专业艺术学院环境艺术设计学生姓名学号指导教师姓名陆津指导教师职称助教20**年*月***日摘要展示设计具有信息载体的作用,展示的最终效果,是为了更好的吸引观众,并促使观众对其留下深刻的印象。为了将展品的信息得到有效的传递,要提高展示艺术设计中空间的新颖和个性。展示艺术设计的过程就是主要是视觉感官传达的过程,而视觉语言就是视觉传达的有效载体,视觉语言是展示艺术设计中的一个重要表现。在既定的时间和空间范围内,有目的的进行将科学、技术、艺术和经济融为一体,对展示内容的陈列与空间环境进行综合规划。不仅仅达到解释、展示展品,宣传主题的目的,更能让观众参与其中,达到交流宣传、接受信息的目的。然而,在当今信息化的社会,人们开始追求新鲜、刺激、***的视觉语言。展示艺术设计为了营造一种更具震撼力的视觉效果,必须突出个性的视觉语言,才能去迎合人的喜新、探奇心里。关键词展示设计个性化视觉语言环境设计目录1前言······························································12视觉语言··························································13展示设计中视觉语言的个性化要素··························································································、色彩搭配············································、肌理································································································54展示设计中个性化视觉语言的设计方法··············································································································································································································65展示设计中的个性化视觉语言的发展趋势···········································································································································································································76结论······························································7前言展示是一种人类综合性交流信息的方式,以高效、快捷地传递信息为目的。在一定的空间或者地域内,通过一系列的设计手法处理,创造最适合于信息传播与接受的人为环境。展示设计是现代艺术设计中的一门综合性强、应用范围广,并且随时代发展、观念更新不断发展、充实的应用学科。涉及的领域较广,并表现出和高科技发展成果相结合的明显特点。从展示的角度看,展示设计的目的并不是展示本身,而是借助对展示空间环境的营造,将一定量的信息和宣传内容展示在观众面前,以其对观众的心理、思想和行为产生有意识或潜在的影响,达到招引、传达、沟通、教育和引导等目的。展示设计从诞生起已走过了150余年的发展历程。随着人类社会的不断进步和人类文化的持续发展。展示艺术设计在人类经济与文化中的地位也愈来愈重要。当今社会是一个经济高速发展的时代。商业文化与消费主义已日渐成为日常生活的主题。人们对于商品、文化、艺术的展示要求也在不断提高,这就要求着今天的展示设计必须要有更高的设计美感与艺术追求。在展示中,信息是通过人们的感觉获得的,主要是视觉、听觉,其次是嗅觉、触觉等,视觉是人体各种感觉中最重要的一种,据科学数据显示,人们依靠视觉获得80%以上的外界信息,并且75%-90%的人体活动是由视觉主导的。展示设计具有信息载体的作用,如何使展示的最终效果更好地吸引观众,并促使观众对其留下深刻的印象,成为了现代展示设计中最首要的