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中式快餐用标准化完善营销模式.doc
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中式快餐用标准化完善营销模式.doc中式快餐用标准化完善营销模式InNovember12,1987,KFC,Beijing,sformerstoresopened,thedevelopmentofChins'smodernfastfoodindustryhasanewmilestone・Theworldfastfoodgiant,lusionenlightened,thefirsttimethattherestaurantcanalsousethe〃fasapproachtotheinterpretationof.Aftermorethan20years,fast-eanimportantforceandneweconomicgrowthpointtosupportthesustainabledevelopmentofChins'scateringindustry.ChinaCuisineAssociationreleased2009annualrestaurantindustrydevelopmentreportshowsthatevenintheeconomysufferedheavylossesin2009,munitycateringindustryretailsalesamountedto17998yuan,anincreaseof16.8%.Amongthem,themonthlyretailsalesweremorethan130billionyuan,thegrowthratestableat14.4%to21.6%.Amongthevarioustypesofconsumerspending,theincreasewasthelargest,municationsexpenses・Andexpects2010foodandbeveragemarketwillcontinuetogrow,turnoverwillreach20000yuan・Andthebasicformationofthisgrowthpointisthatmanyfastfoodenterpriseshavebeentryinghardtogropeforthesameprincipletorealizetheprofitofsalesforineinyyears・Themarketingoriented,takethemarketasthedrivingforce,toproductqualityasthelifelineofmarketsegmentspecialization,adheretocustomersatisfactionasthecenter,focusoncustomerloyalty,makescientificmarketingstrategy,petitivenessofenterprises・However,itisundeniablethatthedevelopmentofChina,sfastfoodconsumptionmarketandsupplymarketisstillinthestageofreference,umulation.AlthoughChinesefastfoodisconvenientandfast,itreallymeetstheneedsofsomeconsumergroups・Itbringsaddedvaluetocustomers,andensurestheconsistencyoftheservicequalityofdifferentcustomersindifferentrestaurants・Thisisthefoodandbeverageenterprisestocarryoutmarketingbeforethefirstconsiderationofaproblem-standardization.AndstandardizationispreciselyabottleneckinthedevelopmentofChinesefastfood.Withoutit,itisdifficulttomassproductionandreplication,andthereisnolarge-scaleproductionandreplication,anditisverydifficultforitsownbrandstogrowrapidly.BottleneckforthedevelopmentofChinesefastfoodLackofstandardizationprocessAsthecookingtechniquesanddishesarevarious 内容来自淘豆网www.taodocs.com转载请标明出处.