中式快餐用标准化完善营销模式.doc中式快餐用标准化完善营销模式InNovember12,1987,KFC,Beijing,sformerstoresopened,thedevelopmentofChins'smodernfastfoodindustryhasanewmilestone・Theworldfastfoodgiant,lusionenlightened,thefirsttimethattherestaurantcanalsousethe〃,fast-eanimportantforceandneweconomicgrowthpointtosupportthesustainabledevelopmentofChins',munitycateringindustryretailsalesamountedto17998yuan,%.Amongthem,themonthlyretailsalesweremorethan130billionyuan,%%.Amongthevarioustypesofconsumerspending,theincreasewasthelargest,municationsexpenses・Andexpects2010foodandbeveragemarketwillcontinuetogrow,turnoverwillreach20000yuan・Andthebasicformationofthisgrowthpointisthatmanyfastfoodenterpriseshavebeentryinghardtogropeforthesameprincipletorealizetheprofitofsalesforineinyyears・Themarketingoriented,takethemarketasthedrivingforce,toproductqualityasthelifelineofmarketsegmentspecialization,adheretocustomersatisfactionasthecenter,focusoncustomerloyalty,makescientificmarketingstrategy,petitivenessofenterprises・However,itisundeniablethatthedevelopmentofChina,sfastfoodconsumptionmarketandsupplymarketisstillinthestageofreference,,itreallymeetstheneedsofsomeconsumergroups・Itbringsaddedvaluetocustomers,andensurestheconsistencyoftheservicequalityofdifferentcustomersindifferentrestaurants・Thisisthefoodandbeverageenterprisestocarryoutmarketingbeforethefirstconsiderationofaproblem-,itisdifficulttomassproductionandreplication,andthereisnolarge-scaleproductionandreplication,,petewiththefastfo
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