生鲜商品陈列指南.ppt

生鲜商品陈列指南定义Definition依照当地的购物****惯,详细清楚地制定在何地,如何排列商品。我们必须考虑到店和处的排面,客流,商品的特性,季节性和促销因素。,customerflow,productsspecificity,。Standardizeallfamily&,提高生产力。anizationandproductivityofFreshdivision生鲜处排面指南FreshDivisionImplementationGuide方法Method:在保证100%的分类和季节性的基础上准备排面Topreparetheimplementationbasedon100%oftheassortmentandseason以部门排面指南作为员工的指示说明。Togiveinstructiontostaffwithdepartmentimplementationguide将每个分类的排面指南始终保留在卖场。Tokeeppermanentlyinsaleareatheimplementationguideforeachgroupoffamily打印每张指南,制作成薄板,贴在每个排面后面Toprintouteachguide,laminated,。Decidedbyfreshdivisionmanagerandsalesmanager生鲜处排面指南FreshDivisionImplementationGuide生鲜处排面FreshDivisionlayout>>要点Keyspoints:顾客的第一感觉:TG的量感,22部门商品的新鲜Firstfeelingbythecustomersshouldbe:volumethroughTG,freshnessindept22&promotion营造自由市场购物氛围Customersfeellikeinwetmarket!尽可能的将走道位置空开。Thealleyarefreeasmuchaspossible加工商品和未加工商品必须分开。Thecookedanduncookedareproductsareseparated生鲜处位于门店的尽头,靠近收银线,方便顾客购物后离开Thefreshdivisionisattheendofthestoreandclosetothecashierline,easytoleaveafterfreshshopping蔬果课蔬果课排面图Fruits&anicVegBeanCurdTGMushroomHaiTai每个分类的排面指南贴于排面的背后,以便员工查询Yourimplementationguideofeachfamilyisstuckonthebackofeachdisplay,&VegetableImplementationGuide它的作用:ObjectiveOfThisTools:。Easyforthemanagertocheck。蔬果课分类陈列图DepartmentF&VImplementationGuidefamilyCustomerFlow顾客流向蔬果课分类陈列图DepartmentF&VImplementationGuidefamilyCustomerFlow顾客流向蔬果课排面图Fruit&VegetableLayout