幼儿园周年庆活动策划.docx

璀尔儿童成长中心周年庆活动策划目 录目录·················································1活动背景·············································2活动目的·············································2活动效果预期·········································2活动介绍·············································2活动展开阶段·········································2(一)前期准备阶段································2(二)活动展开阶段································3(三)具体流程····································3(四)后期阶段····································4注意事1项·········································4经费预算·············································5附录·················································表格一璀尔儿童中心周年庆活动前期·····················6表格二璀尔儿童成长中心周年庆活动当天活动安排·········7一 活动背景自 2011 年 4 月 9 日璀尔儿童成长中心成立以来,在董事会的关怀下,在校领导的正确领导下,全体同仁的共同努力下取得了瞩目的成绩。处处可见老师辛勤的汗水,家长的支持。在过去的一年里,我们守着“奉献,友爱,进步”的精神,有着团结协作,服务社会,展现自我的良好精神面貌,尽自己的微薄之力培育祖国下一代的花朵。值此 1 周年庆庆这个特别的日子里,让我们在荡气回肠的歌声里重拾往日的温馨和感动,让喜庆来凝聚我们,让爱一路同行。我们心存理想,一路奋斗不息。我们面带微笑,一路真情无限。二 活动目的1. 提高璀尔的知名度和美誉度,扩大璀尔在业界的影响力。2. 作为璀尔 1 周年的庆典活动,一方面向家长宣传璀尔,一方面通过优惠酬宾形式答谢老客户对璀尔的厚爱,增强璀尔的美誉并形成新的人际传播达到曾加现***流量的目的。3. 通过活动收集客户资料,扩大璀尔的客户群体。4. 通过活动为璀尔创造经济收益。2三 活动效果预期1. 全体参会人员再次重温璀尔一年来的风雨历程,激起全体人员的再创业***;2. 演绎式的活动过程活络璀尔气氛,使璀尔内部洋溢在喜庆的氛围之内;3. 为建立健全璀尔企业文化体系做好前期铺垫;4. 传达璀尔高层战略发展方向,统一全体员工思想,朝着璀尔既定的策略方向前进。四 活动介绍活动名称:璀尔儿童成长中心 1 周年庆典活动时间:2012 年 4 月 8 号  周日 10 点~12 点(待定)活动地点:待定到场嘉宾:待定五 活动展开阶段(一) 前期准备阶段1. 提前租借场地(提前 10 天)2. 宣传单 500 张 ,横幅 (提前 10 天)3. 制作请柬,代金券