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营销活动策划书.doc

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M|公司秋季活动计划书目录摘要.....................................................................................................................................................1公司的概况.........................................................................................................................................2公司简介.....................................................................................................................................2销售行业.....................................................................................................................................3销售人员应该具备一定的策划能力................................................................................3销售员应该具备倾听的能力............................................................................................3竞争对手.....................................................................................................................................5活动的主题.........................................................................................................................5活动定位.............................................................................................................................5活动目的.............................................................................................................................6SWOT分析.........................................................................................................................................7优势(Strengths)...........................................................................................................................7弱势(Weaknesses).................................................................................................................7机会(Opportunities).................................................................................................................7威胁(Threats).........................................................................................................................8活动计划.............

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