国际商务谈判中的平等与互利.docx

课程论文——国际商务谈判中的平等与互利学 院:经济管理学院班 级:市场营销091姓 名:吴永思学 号:20094930108指导老师:张艺2011年11月28日目录目录·······························································1摘要·······························································2关键词·····························································2正文····························································2一、平等性要求·····················································21. 谈判各方地位平等·················································22. 谈判各方地位平等················································23. 谈判各方地位平等·················································3二、互利性要求···············································································································3(1)应将自己置身于对方的立场上设身处地地为其着想···················3(2)要了解对方在商务谈判中的利益要求是什么························3(3)在对对方有所知的基础上有的放矢地满足···························································1························ 4(1)要把谋求共同利益放在第一位····································4(2)理解并共同解决双方之间的差异··································4【评分表】··························································5国际商务谈判中的平等与互利【摘要】 随着我国对外开放不断扩大,,一方面是交易或合作项目的决策和计划,,,国际商务谈判取得成功的关键,主要不是谈判技巧的运用,而是在理念上把握好谈判的基本原则. 平等互利是我国对外经济贸易活动的基本准则,同时,,以使对此原则的理解深入一步,从而使于在具体的谈判行