Current situation analyzeWith the development of market, higher demands of customers, strengthen ofgovernment’s supervision & increasing expense of marketing,the estate enterprisesare facing pressure e from customer services, process supervising,controlling of marketing and so on. As a management tool, CRM has attracted lotsof estate enterprises’ attentions gradually. How to analyze customer, distinguishcustomer, attract customer, maintain& develop customer relationship, miningcustomer value are the everlasting topics of estate to treat customer as assert for operating?² Who are our customers?² Whose opinion should be paid more attention?² What kind of customer we want to attract?² What kind of customer we should maintain?² How shall we meet customers’ need?The most important thing is to retain customer which is unchangeable in changeableproperty market. Designing can be outsourced, building can be outsourced, salescan be outsourced, almost anything can be outsourced, but only the customer loyaltycannot be changed which is one of developing trend in estate ,² Loyalty customer resources are the pletive barrier of CRM strategies inestate industry.² Core driving of CRM strategy in estate industry es from umulating resources & fully Solutions about reconstructing customers’ value chain of estate industry byArvaton Solutions about driving customers’ va
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