Warmingup、Pre-reading、prehending.ppt

Unit5Readingpart:HowadvertisingworksAdvertisementsWHERE?OnbillboardsOnbusesOnTVOntheradioIntrainstationsInnewspapersInmagazineAtthecinemaAttheairportEverywherePre-readingPartone:()SectionII()SectionIII(-7)SectionIV(-9)IntroductionWhatisanadvertisement?Howdoadvertisersmakeeffectiveadvertisements?Howeffectiveareadvertisements?:carefulReading---FurtherunderstandingofthetextCarefulreading:?Whyweneedtounderstandhowadvertisingworks?Part1Whatisanad?1)Definition(amessageorannouncementthatintendstoinformorinfluencepeople)2)Means(words,pictures,music,film…)3)Advertisers(business,anizations,associations)Carefulreading:part2Howdoadvertisersmakeeffectiveads?1)Identifythetarget2)Appealtothetarget3)Useasuitablemediumpart3FindoutnecessaryinformationaboutthisgroupHopes,dreamsoremotionsMoneyandmediaHoweffectiveareads?)