案例-研发被削弱的制造商（Casestudy-amanufacturerwhoseR.doc

案例-研发被削弱的制造商（Casestudy-amanufacturerwhoseR.doc案例-研发被削弱的制造商(Casestudy-amanufacturerwhoseR&Dhasbeenimpaired)InTokyonearthecoastaltownofMakuhari,autumnsunisstillbright,thehotelisfullofallovertheworldtotheelectronicsindustryelite・ThisisJapan'srecentsummitITandElectronicsShow(CEATEC),thelargestintegratedelectronicsshowinJapan,whichhasbeenabellwetherforthedevelopmentofJapan,,youcanalwaysfindrobotsthatcansingCaraOK,3DTVwithoutglasses,,thisinternationalstandardexhibitionlooksmoreandmorelikeanativeJapanesemanufacturer〃ziyuz订c"feast,inalargeexhibitioncenter,SONY,Matsushita,SHARP,NEC,Toshiba,MITSUBISHI,Hitachi,eupwithalargenumberofnewproducts,butfromEuropeandtheUnitedStatesITmanufacturers,butlittleclothinthisexhibitionbooth・marketinJapanoverthepast10yearstheportrayal,inthisclosedmarket,NOKIA,Samsung,MotorolasuchlargeforeignmanufacturcTShavebeenunableto,inpartnershipwithlocalmobilephonemanufacturersinJapan'sattackhasbeentepid・However,carefulpeoplehavealreadysmelledadifference,ing・MobilephonemarketinJapanbyiPhoneSittingfacetofacewithreportersinarestaurantinTokyo,TsukamotoRyohei,a36yearoldadproducer,pulledouthisiPhonephone,whichwasfilledwithawidevarietyofapplications,ics,plants,zombies,cardgames,er montopic,monJapaneseeyebrows・InJapan,iPhoneistakingayoungergenerationofpocketwithfastspeed,TsukamotoRyoheitoldreportersinJapan,iPhone4listedonthefirstday,hundredsof