洗涤用品市场营销策划书.docx

洗涤用品市场营销策划书大叶洗涤用品1/17目录XX科技与“大叶”..............................................................................3市场现状..................................................................................................3目前市场整体情况.................................................................................4SWOT分析............................................................................................4优势分析....................................................................................4技术优势....................................................................................4产品优势....................................................................................4劣势分析..............................................................................................5竞争情况....................................................................................5消费者的认知度.......................................................................5渠道拓展....................................................................................5机会............................................................................................6广阔的市场前景.......................................................................6宽松的招商政策.......................................................................6威胁............................................................................................6市场的接受程度.......................................................................6竞争对手的跟进.......................................................................6产品介绍.................................................................................................7主渠道定位.............................................................................................7合作伙伴定位.........................................................................................8代理商经销商的选择和合作方式.............................................8经销商合作商的实力.................................................................8代理商经销商的配合程度........................