微博中公共环境危机的话语构建和传播功能--基于新浪微博“雾霾”议题的内容分析.pdf

The Discourse Construction munication Functions of Public Environmental Crisis in Micro-blog--Based onContent Analysisof "Haze"Issuein Sina WeiboA Thesis Submitted to Chongqing Universityin Partial Fulfillment of the Requirement for theProfessional DegreeByQi XinglongSupervised by Ass. Prof. Zhuo GuangjunSpecialty: Journalism municationCollege of JournalismofChongqing University,Chongqing, ChinaApril, 2014重庆大学硕士学位论文中文摘要I摘要随着我国近年来环境危机越来越频繁,程度越来越严重,新世纪以降的环境风险引起公众的强烈关注。在公共环境危机传播中,以环境议题为出发点的话语争夺越来越激烈,特别是随着微博等新媒体传播技术的发展,各类环境危机引发的信息传播及其造成的社会舆论展现了新媒体作为一种强大的传播手段与资源在环境传播中发挥的重要功能与作用。研究和掌握微博在公共环境危机事件中的传播规律、传播特点和传播功能便成为一个重要且有意义的课题。作为公共环境危机传播新阵地,微博中公共环境危机的传播呈现出怎样的基本特点?微博中公共环境危机事件的传播主体是通过怎样的信息传播策略构建出各自的话语权?其传播学层面的传播特点通过与社会发生互动发挥出怎样独特的功能?本文首先对新浪微博中“雾霾”议题的公共环境危机传播个案进行内容分析,分析内容包括样本的传播主体、微博主题、微博体裁、情绪表达等,通过由浅入深的层次分析,解读微博中“雾霾”议题的基本传播特征;在通过内容分析建立出对新浪微博中“雾霾”议题的描述性传播概况的基础上,分析探讨微博中环境议题的四大传播主体通过怎样的策略进行话语权的构建;最后,在上述研究的基础上,分析论述微博作为一种新兴媒介,在公共环境危机这一较新的方向与领域,表现出的传播功能。关键词:微博,公共环境危机,雾霾议题,话语构建,传播功能重庆大学硕士学位论文英文摘要IIABSTRACTDuring the social transition period, a large number of public environmental criseshavehappened in recent years. At the same time, the research on public environmental crisis communication has gradually e a key topic in Journalism munication. The substance of public environmental crisis communication is information spreading. When a public environmentalcrisis happened suddenly, the public, media, government,NGO andenvironmentalistswill e the munication subjects. And with the development of microblog, it has e the new spread field for public environmental anew platform, weneed to know what characteristics the public environmental crisis communication willexhibitin the public environmental crisis spread inthe microblog? How will munication subjects respectively construct their discourse power? What different communication functions will the public environmental munication exhibit in thisnew areaof research?Th