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商业策划标准分析模板(关于校园纪念品).doc

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商业策划标准分析模板(关于校园纪念品).docThecoverpage1・:Ourshop'snameis“,owedbyEven,Vivian,Ariel,Wendy,ReginaandBevis・OurshopislocatedinSHCV5#,wewillrentabout25-square-,,,likesalesdepartment,,wewillpublishourselvesbyusingRenRen,***,QQ,MSN,postersandbrochures-Atthebeginningofoperation,wemayfacealotofdifficulties,suchashavingnotenoughmarketinfluenceandconsumers,,eanydifficulties・FinancialRequest:Tostartourbusiness,weneed30000(RMB),wewillusetheprofitstore-,weneedmoremoneytoadvertiseandpublish・:ThemissionstatementWearethefirstsouvenirs,“INUIC,loveUIC\Ifpossible,wewillexpandourshopstootherschools,suchasBNG(BeijingNormalUniversity)andBIT(BeijingInstituteofTechnology).Whatwedoisofferingmanykindsofsouvenirstoourcustomers・Wewillofferpostcard,envelope,notebook,folder,andotherstationerywiththelogoofUICorotherschools'logothatthecustomersneed・Asweofferproductstostudentsandstaffs,therefore,ourmissionistospreadthecultureofschoolandunitestudents・Part2:panyhistoryAsweknown,UICdonothaveanydepartmenttoproduceandselltheschoolsouvenirs・However,,,,wewillmainlyserveUICstudents,andwewillfocusonmakingtheconsumersawardedofthenecessityofsouvenirtospreadcultu

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