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商业模式-2知识讲解.ppt

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whatisabusinessmodel?anizationofferstovariouscustomersandportraysthecapabilitiesandpartnersrequiredforcreating,marketing,anddeliveringthisvalueandrelationshipcapitalwiththegoalofgeneratingprofitableandsustainablerevenuestreamsDISTRIBUTIONCHANNELS[Osterwalder(2004)TheBusinessModelOntology]erclub…describinghowawealthmanagementbankacquiresitsclientswhatvaluepropositiondoyouoffer,towhichcustomersegments?VALUEPROPOSITIONCUSTOMERSEGMENTSvalueproposition1valueproposition2…targetcustomer1targetcustomer2…CUSTOMEROFFERwhatvaluepropositiondoyouoffer,towhichcustomersegments?(model)whatvaluepropositiondoyouoffer,towhichcustomersegments?(example)spectacularoffensivefootballfansCUSTOMEROFFERadvertisingspace&highvisibilityadvertisers……howdoyoureachyourcustomers?MUNICATION&DISTRIBUTIONCHANNELSvalueproposition1valueproposition2…channel1channel2…OFFERhowdoyoureachyourcustomers?(model)CUSTOMERSEGMENTStargetcustomer1targetcustomer2…CUSTOMER

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