营销方案-农产品营销方案相关范文 1.doc

营销方案-农产品营销方案相关范文_1营销方案:农产品营销方案相关范文您的位置:>>营销方案:农产品营销方案相关范文正文营销方案:农产品营销方案相关范文2017-02-1405:55:51来源网站:篇一:农产品营销策划方案目录目录第一部分计划概要..........................................................1第一部分计划概要..................................................................3第二部分市场分析..................................................................4一、市场分析................................................................................................4(一)我国农产品市场发展现状........................................................4(二)杭州农产品市场发展现状........................................................4二、竞争者分析............................................................................................5三、消费者需求分析....................................................................................5四、杭州市场分析........................................................................................6第三部分SWOT分析.............................................................7一、优势(superiority)..............................................................................7二、劣势(weak).......................................................................................8三、机会(opportunity).............................................................................8四、威胁(threaten)...................................................................................9第四部分营销战略STP.......................................................10一、市场细分(Segmentation)................................................................10二、目标市场(Targeting)......................................................................11三、市场定位(Positioning)...................................................................11第五部分营销目标................................................................13一、创造知名度..................................................................................13二、占领一定的市场..................................................................................13三、企业形象增值......................................................................................13第六部分营销策