Motivation and Values.ppt,:Utilitarian::anexperientialneed,,:-PositiveIncentives-:Individual’sUniqueHistory,-ApproachTwoDesirableAlternativesApproach-AvoidanceNegativeConsequencesAvoidance-AvoidanceTwoUndesirableConsequencesUniquenessClassifyingConsumerNeedsMaslow’sHierarchyofNeedsPhysiologicalSafetySocialEsteemSelfActualizationConsumerInvolvementInvolvementTheMotivationtoProcessInformationInvolvementTheLevelofPerceivedPersonalImportanceand/orInterestEvokedbyaStimulusLevelsofInvolvementSimpleProcessingElaborationTheManyFacesofInvolvementProductRelatedtoaConsumer’-ResponseReferstoaConsumer’-InvolvementReferstotheImportanceofaProducttoaConsumer’sSelf-:DevelopingInvolvementProfilesPersonalInterestinaProductCategoryNegativeConsequencesofaPoorProductChoiceProbabilityofMakingaBadPurchasePleasureValueoftheProductCategorySignValueoftheProductCategory
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