《去哪儿网》商业计划书.docx

去哪儿网商业计划书目录摘要...........................................................................................................................3公司概述...................................................................................................................3产品和服务...............................................................................................................3市场与竞争分析.......................................................................................................4价格..............................................................................................................................4品牌..............................................................................................................................4技术优势.....................................................................................................................5营销与营销策略.......................................................................................................5管理团队...................................................................................................................6创始人、首席执行官——庄辰超................................................................6首席财务官——孙含晖................................................................................6首席技术官——吴永强................................................................................7执行副总裁——彭笑玫................................................................................7副总裁——张泽............................................................................................8副总裁——谌振宇........................................................................................8副总裁——杨威............................................................................................8七、机遇与风险...............................................................................................................9优势(Strength)................................................................................................9劣势(Weakness)..............