关于第三方物流企业营销绩效管理论文.pdf

西南交通大学硕士研究生学位论文第1I页AbstractWiththetherapiddevelopmentofthird—partylogistiesenterprises,,logisticsenterprisesmustcouductmarketsegmentationbasedonthecorestrength,heirowncustomergroups,supplyappropriatelogistiesserviceandmaintainlong-,theystilladopttheoldtraditionalmarketingconcept,carryoutthemarketingmechantically,sOtheimportanceoflogistiesmarketinghasn’,itisnecessarytoinnovatethemarketingconceptfundamentally,andgivefullconsiderationtoenterpriseresources,homogeneityofservices,thecharacteristicsofclients,petitors’,ingsof0111"logisticsenterprises,binedtoclarifythemaincontentofChina’sthird—,formulatesthemarketingstrategyfromthecustomer,qualityofservice,andmarketingchannels,andthenconstructsthird—partylogisticsperformanceevaluationsystem,teststhemarketingeffectandensuresthatmarketingeffortscarryoutunderamonitoringsystemintherightdirection,finallythepaperproposesthathowtoimplementmarketinginnovationandsomeproblemsthatshouldbenoticed,andstrivetohelpChina’Sthird—partylogisticsenterprisestotakecorrespondingmeasures,hallenges,putChina’Sthird—,thecaseisbasedontheLlogisticsenterprise,itanalysedtheLlogisticsenterprise’Smarketingstatus,,,developedLlogistiesenterprise’’Smarketing行omthemarketingbenefit、,thepaperintroducedthegrayrelation