乐清市哃服饰销售策略的分析.doc

乐清市哃服饰销售策略的研究摘要销售的优良程度对于任何企业的生死存亡都至关重要,对于服装业也是如此。然而在企业的运作过程中总是不可避免的出现一些弊端,关乎的因素主要是销售策略问题。现代企业越来越关注利润的主要创造点---销售环节,销售环节是提高企业资金量,维系企业运作的重要模式,其间涉及会计,采单,资金量等步骤。但是毋庸置疑,良好的销售策略是企业发张壮大的唯一途径。本文针对于跻身于人人越越以试创业的温州大环境下,市场几乎饱和的境况下,研究乐清哃服饰销售策略实施的现状及存在的问题,如销售淡季业绩惨淡、款式普通、顾客维度不大等。借鉴理论研究,结合竞争环境情况针对性的提出完善乐清哃服饰销售策略实施的方案和建议。关键词:哃服饰;销售问题;销售策略AbstractThemarketmarketingthereasonableusetopromotetheeconomicdevelopmentofourcountry,themarketmarketingthroughthemarketingstrategyandstrategyofinnovation,andguidethenewproductdevelopmentmanagement,toreducethemarketrisk,thepromotionofnewscienceandtechnologyintoproductivity,,withthedevelopmentofmarketeconomy,themarketmarketingwillbemoreandmoreimportant,especiallyinthemarketingexchangefunction,,,willbeinallsortsofdifferententerprisestouse,accordingtotheenterpriseenterprisecultureandthecharacteristic,usingdifferentmarketingstrategy,-makingandimplementationofthesystem,,willinsomeofthemostimportantaspects,pletetheenterprisethemostbasicfunction,promoteenterprise'shealth,,inordertotrytheventuretheeveryoneofwenzhouenvironment,marketalmostsaturatedofcircumstances,yueqing哃clothingsalesstrategyresearchoftheimplementationofthepresentsituationandtheexistingproblems,suchassalesperformanceispale,designoff-seasonordinary,customerdimensionisnotbig,:dress;Salesproblems;Salesplan目录引言 5一关于销售 6(一)销售策略的定义 6(二)完善店铺销售策略的目的 7二店面现状及其分析 9(一)公司品牌概况 9(二)门店销售中存在的问题 101、销售淡季业绩惨淡 102、款式普通,和其他店面存款式冲突