好莱坞电影主题餐厅.doc

“挑战杯”大学生创业大赛创业策划书项目名称: 好莱坞电影主题餐厅参赛学校:广东省揭阳职业技术学院创业团队: FT 项目负责人: 陈俏敏联系方式: ********** I 目录第一部分执行总结······································································································ 1 餐厅的背景·········································································································· 1 市场·················································································································· 1 竞争者分析: ······································································································· 1 营销与经营策略·································································································· 2 目标·················································································································· 2 第二部分行业及市场情况····························································································· 3 餐饮业的发展历史及趋势······················································································ 3 餐饮市场前景的分析和预测··················································································· 3 市场分析············································································································ 4 餐饮行业的优劣势分析························································································· 5 竞争对手分析: ·································································································· 7 经营的外部环境···································································································· 8 第三部分产品与服务·································································································· 10 电影主题餐厅的背景及产品介绍··········································································· 10 餐厅的地理位置······························································································ 10 餐厅目前所处的发展阶段·················································································· 10 针对不同消费层的策略········