重庆天友乳业的采购策略分析.doc

摘要采购是一个关键的流程,它与生产、营销一样为实现企业的战略目标贡献着重要力量,降低采购成本对一个企业的经营业绩至关重要。重庆市天友乳业股份有限公司是西南地区最大的乳制品加工企业,是由原重庆市乳品公司改制、重组而来的一家具有 50 多年悠久历史的专业乳制品加工企业, 本论文通过对重庆天友奶源的采购论述,对比出一些企业在拟定采购战略时易发生的问题并得出结论,从而说明战略采购在企业经营中的重要性。关键词:采购绩效管理供应商关系 Abstract Procurement isone ofthe key processes, itaswell asproduction, marketing toachieve the strategic goals ofthe enterprise contribution tothe important strength, reduce the purchase cost isvery important to the performance ofanenterprise. Chongqing Tianyou co., LTD isone of the largest dairy processing enterprise, the southwest anized from panies inChongqing, the restructuring ofahave along history ofmore than 50years professional dairy products processing enterprises, this paper through the purchase ofraw milk ofChongqing Tianyou, compared tosome enterprises todevelop procurement strategy easily occurred problems and concludes that, toshow the importance of strategic purchasing inenterprise management. KEY WORD S:Procurement performance management supplier relationships 目录第一章采购的概述...................................................................................................... 1 第一节采购含义................................................................................................... 1 第二节采购形式................................................................................................... 1 第三节采购的作用............................................................................................... 1 第二章天友乳业公司简述.......................................................................................... 3 第一节天友公司简介........................................................................................... 3 第二节天友公司经营环境................................................................................... 3 第三章天友采购策略现状及存在的问题分析.......................................................... 4 第一节天友乳业采购现状分析......................................................................... 4 第二节天友乳业采购中存在的问题................................................................... 4 第四