英语VI设计之统一与变化英文翻译.doc

VIdesignofunityandchangeZhouLingyun(ChangzhouInstituteofLightIndustryTechnology,JiangsuChangzhou)[Abstract]theVIdesignisavisualrepresentationoftheCIstrategy,andisspreadthroughouttheenterpriserecognitionandappealofthemostdetailedanddirectstaticidentification."Unity"isaveryimportantconceptinthedevelopmentofCI,.[Keywords]VIdesign;unity;change;dialecticalunity[classification][][Adocumentcode]articlenumber1008-1151(2008)04-0194-(MI),behavioridentity(BI)andvisualidentity(VI).,suchaslogo,color,nameofenterprise,whichitselfcontainsmeaningwithoutunderstandingtogodirectlytotheperson'sfeeling,willhaveastrongimpactonpeople'svisualform,visualimpression,thusachievethepurposeofidentification."Unity"isaveryimportantconceptinthedevelopmentofCI,