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文档分类:中学教育

选修九Unit5Readingppt课件.ppt


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选修九Unit5Readingppt课件.ppt
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HowAdvertisingWorksPart1(Para1)Part2(Para2)Part3(Para3-7)Part4(Para8-9)Scanning&getthemainideas.IntroductionWhatisanad?Howdoadvertisersmakeeffectiveads?Howeffectiveareads?prehension1.Wheredotheyadvertise?2.Whydoweneedtounderstandhowadvertisingworks?Part1.IntroductionAdvertisements WHERE?OnbillboardsOnbusesOnTVOntheradioIntrainstationsInnewspapersInmagazinesAtthecinemaAttheairportEverywhereWhyweneedtounderstandhowadvertisingworks?________somanymessagesfromadvertisers_______ourdailylives,itisimportanttounderstandhowadvertisementswork.Thenwecanavoid______________bythem.Withfillingbeingcontrolledv-edv-ingtodosth.adj.adv.prep.phrasewith+宾语+宾语补足语Forexample:1)Withhiseyes____________(look)upwards,helaystillinthebed.2)Withhiseyes____________(fix)ontheceiling,helaystillinthebed.3)Withmanyproblems____________(solve),hecouldn’tfallasleep.4)Withmanyproblems____________(solve),hefellsoundasleep.lookingfixedtosolvesolvedTranslationEvensomeofthecasualgarmentswewearhavebrandnameattachedtothemwhichturnusintowalkingadvertisement.甚至在我们穿的有些休闲服上也印有品牌的名字,把我们变成了“移动广告”。PartII.Whatisanadvertisement?Whatisanad?Whomakesandpaysfortheads?Anadvertisementisa____________or_____________that______________orinfluencespeople.Advertsarenotonlymadeandpaidforby___________,butalsoby__________,_____________and___________thatwishtoinformoreducatethepublic.anizationsassociationsPartIII.Howdoadvertisersmakeeffectiveadvertisements?I.IdentifyyourtargetII.AppealtoyourtargetIII.Useasuitablemedium 内容来自淘豆网www.taodocs.com转载请标明出处.