全国高等教育自学考试市场营销学试题及答案.doc

全国2010年1月高等教育自学考试国际市场营销学试题课程代码:00098 一、单项选择题(本大题共25小题,每小题1分,共25分)在每小题列出的四个备选项中只有一个是符合题目要求的,请将其代码填写在题后的括号内。错选、多选或未选均无分。,市场的构成要素有消费者、欲望和(      )                                                                                                                      (      )                                                                                                        (      )                                                                                                    ,其中最严重的是被当地政府(      )                                                                                                                  ,各国有一国别分系统用于(      )                                                                                                (      )                                                                                                ,最常用的细分标准是(      )                                                                                                        ,其主要内容包括目标、任务、资源和(      )                                                                                                                      (      )                                                                                  “产品—市场矩阵”中,基于“现有产品—新需求—国际市场”的营销模式是(      )                                                                                          (      )                                                                                                (      )