期末复习——电子商务(双语).doc

期末复习——电子商务(双语).docE-business AbroaderdefinitionofEC,whichincludesnotjustthebuyingandsellingofgoodsandservices,butalsoservicingcustomers,▲merce/merce0/'Virtualprocess/Digitalprocess/PhysicalprocessPhysicalDigital/ VirtualdeliveryagentagentagentBrick-and-anizations:old-anizationsthatperformmostoftheirbusinessoff-line,-and-anization:merceactivities,•StocksJobs•On-linebanking^Procurementandpurchasing*Malls*On-woricpublishinginfrastructure(HTML,JAVA,WorldWideWeb,VRML)Publicpolicy,legal,andprivacyssuesBusinessventures,exchangesPeooe:,sellers,services,:marketresearch,promotions,andwebcontentSupportservicesLogistics,Payments,contentSecuritysystemDevelopmentPartnership:affiliatePrograms,jointt-monbusinessservicesinfrastructure(securitysmartcards/authetiticationelectronicpayment,directories/catalogs)⑵FJessagingandinformationdistributioninfrastructure(EDI,e-mail,HyperTextTransferProtocd)(workinfrastmcture(TelecorncableTVwireless,)(VAN,WAN,LAN,)(5)Interfecinginfrastructure(Thedatabasescustomers,andapplications)―merceWecandescribebusinessmodelfromtwofacets:RevenuemodelsandValueproposition一、 Revenuemodels::basedonthevolumeoftransaction;leviedpertransactionSubscriptionfees(会员费)AdvertisingfeesAffiliatefees(准入费)Otherrevenuesources:licensingfees(执照费用)二、 Valueproposition:-workexternalityNoveltyCreatesvaluethroughinnovativewaysValuetocustomerLowerpriceConveniencePersonalization(人格化)TypicalbusinessmodelsinEC1、 Onlinedirectmarketing(网络直销)2、 Electronictenderingsystems(reverseauction一逆向拍卖、招标系统):Modelinwhichabuyerrequestswould-besellerstosubmitbids,、 Nameyourownprice(反向定价):Modelinwhichabuyersetsthepric