下载此文档

第11章有市场势力的定价课件.ppt


文档分类:经济/贸易/财会 | 页数:约113页 举报非法文档有奖
1/113
下载提示
  • 1.该资料是网友上传的,本站提供全文预览,预览什么样,下载就什么样。
  • 2.下载该文档所得收入归上传者、原创者。
  • 3.下载的文档,不会出现我们的网址水印。
1/113 下载此文档
文档列表 文档介绍
Chapter11PricingwithMarketPower1Chapter1TopicstobeDiscussedCapturingConsumerSurplusPriceDiscriminationIntertemporalPriceDiscriminationandPeak-LoadPricing*Chapter1TopicstobeDiscussedTheTwo-PartTariffBundlingAdvertising*Chapter1IntroductionPricingwithoutmarketpower(petition)(cost)tomaximizeprofits.*Chapter1IntroductionPricingwithmarketpower(petition)requirestheindividualproducertoknowmuchmoreaboutthecharacteristicsofdemandaswellasmanageproduction.*Chapter1CapturingConsumerSurplusQuantity$/QDMRPmaxMCIfpriceisraisedaboveP*,*Q*P1Between0andQ*,consumerswillpaymorethanP*--consumersurplus(A).BP2BeyondQ*,pricewillhavetofalltocreateaconsumersurplus(B).*Chapter1CapturingConsumerSurplusP*Q*:singleP&******@MC=MRA:consumersurpluswithP*B:P>MC&consumerwouldbuyatalowerpriceP1:lesssalesandprofitsP2:increasesales&petitivepriceQuantity$/QDMRPmaxMCPCAP*Q*P1BP2*Chapter1CapturingConsumerSurplusQuantity$/QDMRPmaxMCPCAP*Q*P1BP2QuestionHowcanthefirmcapturetheconsumersurplusinAandsellprofitablyinB?AnswerPricediscriminationTwo-parttariffsBundling*Chapter1CapturingConsumerSurplusPricediscriminationisthechargingofdifferentpricestodifferentconsumersforsimilargoods.*Chapter1PriceDiscriminationFirstDegreePriceDiscriminationChargeaseparatepricetoeachcustomer:themaximumorreservationpricetheyarewillingtopay.*Chapter1

第11章有市场势力的定价课件 来自淘豆网www.taodocs.com转载请标明出处.

非法内容举报中心
文档信息
  • 页数113
  • 收藏数0 收藏
  • 顶次数0
  • 上传人bb21547
  • 文件大小599 KB
  • 时间2020-07-14