MERCEMARKETRANKING2019Foranybrandlookingatthecross-bordergrowthopportunity,thereisonecrucialquestion:ess?Thisisoftennotaneasyquestiontoanswerastherearemultipleinfluencingfactors,suchasshopperdemand,easeofdoingbusiness,andnumberofcross-,–it’shardtode-,thereareotherimportantcriteriathatallowmarketssuchasKorea,,wetakealookatfactorssuchaslogisticsandaverageshopperspending,andcoverwhichmarketstowatch,thestateofcross-bordershopping,’sgetstarted!MERCEMARKETRANKING2019-2TOP30MARKETSOurtop30rankingwasscoredandweightedalongthefollowingkeymetrics:LogisticsrankingAveragerevenuepershopperTotalmarketrevenuePercentageofpopulationshoppingonlineNumberofonlineshoppersPercentageofcross-bordershoppersNumberofcross-bordershoppersCAGR2018-her-lands24Poland5Germany15India25Ireland6France16Russia26Belgium7Canada17Norway27Singapore8Italy18Mexico28Finland9Spain19Switzer-land29HongKong10Korea20Indonesia30Portugal Inthenextsection,-3SPOTLIGHTON:–thereisgreatlogisticsinfrastructureandhighdemandforcross-mercemarketrevenuetotalling$–itwasthebirthplaceoftheonlinemarketplaceandlargely,fortshoppingonline–around79%ofthepopulation,,($1951USDannually)AkeymetricthathasplacedtheUSatthetopofourrankingthisyearisthenumberofcross--borderonlineshoppersintheworld––althoughasapercentageoftotalonlineshoppers,-4SPOTLIGHTON:CHINAChinaissecondinourranking,easnosurpriseto
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