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2019年全球电子商务市场排名.docx
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MERCEMARKETRANKING2019Foranybrandlookingatthecross-bordergrowthopportunity,thereisonecrucialquestion:ess?Thisisoftennotaneasyquestiontoanswerastherearemultipleinfluencingfactors,suchasshopperdemand,easeofdoingbusiness,andnumberofcross-bordershoppers.paresmarketsacrossanumberofkey,weightedcriteria.easnosurprise–it’shardtode-emphasisethesheerscaleofthemarketsintheUSAandChina.However,thereareotherimportantcriteriathatallowmarketssuchasKorea,IndiaandMexicotoperformwellintheranking.Inthiswhitepaper,wetakealookatfactorssuchaslogisticsandaverageshopperspending,andcoverwhichmarketstowatch,thestateofcross-bordershopping,rowth.Let’sgetstarted!MERCEMARKETRANKING2019-2TOP30MARKETSOurtop30rankingwasscoredandweightedalongthefollowingkeymetrics:LogisticsrankingAveragerevenuepershopperTotalmarketrevenuePercentageofpopulationshoppingonlineNumberofonlineshoppersPercentageofcross-bordershoppersNumberofcross-bordershoppersCAGR2018-her-lands24Poland5Germany15India25Ireland6France16Russia26Belgium7Canada17Norway27Singapore8Italy18Mexico28Finland9Spain19Switzer-land29HongKong10Korea20Indonesia30Portugal Inthenextsection,wewilltakeacloserlookintothetop5marketsintheranking.MERCEMARKETRANKING2019-3SPOTLIGHTON:mercemarketintheworldfor2018.ThisislargelyduetotheeaseofdoingbusinessinAmerica–thereisgreatlogisticsinfrastructureandhighdemandforcross-mercemarketrevenuetotalling$504.58billionUSDthisyearalone.TheUSisaformidableonlineforce–itwasthebirthplaceoftheonlinemarketplaceandlargely,fortshoppingonline–around79%ofthepopulation,or258.5millionpeople,hasmadeapurchaseinthepastyear.fortisalsoevidentinboththeamountofmoneyspentonaveragepershopper($1951USDannually)mercemarket.1AkeymetricthathasplacedtheUSatthetopofourrankingthisyearisthenumberofcross-borderonlineshoppers.TheUShasthesecondhighestnumberofcross-borderonlineshoppersintheworld–82.72million–althoughasapercentageoftotalonlineshoppers,itplacessignificantlylower.MERCEMARKETRANKING2019-4SPOTLIGHTON:CHINAChinaissecondinourranking,easnosurpriseto 内容来自淘豆网www.taodocs.com转载请标明出处.
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  • 页数17
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  • 上传人琥珀
  • 文件大小10.24 MB
  • 时间2020-08-05
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